The Story

Christian Lynch, Founder/Creative Director

 As a young boy growing up in suburban Chicago, Christian Lynch devoured the fashions sported by Joan Collins’ iconic diva character Alexis Carrington on Dynasty and Madonna’s sexy and sensational videos on MTV.  He couldn’t have known it at the time, but this early exposure to strong women sporting unforgettable outfits influenced and informed his career in fashion, starting as a multi-line rep covering 11 Midwestern states in his Jeep Grand Cherokee to ultimately leading sales and marketing divisions for several successful brands, all helmed by women. Along the way Lynch, who studied fine art, graphic design and photography, became skilled at forecasting trends and collaborating with design teams to create stylish collections with proven sell-throughs. 212 Goods, in stores for Fall 2020 with a capsule collection of women’s jackets, marks the culmination of Lynch’s journey in an industry he loves, and his official debut as a designer.